Trip my Pic
We made it possible for a Spanish brand to earn all the print media of the world by hijacking the richer advertisers.
We created print ads that redirected to an AI, developed by Halcón Viajes, that locates the hidden destinations in all those other prints and suggests you an Halcón offer to go there. So it converts any print ad into an Halcón ad.
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Client: Halcón Viajes Institutional. Advertising Agency: DDB Spain. Chief Creative Officer: José María Roca de Viñals // ECD: Daniel Rodríguez, Jaume Badia. Creative Director: Laura Bolon, Guille Ramirez. Creative Team: Xabier Olabarria, Guillem Zuazola // Creative Technology Director: Pablo Sánchez. Account Director: Alejandro Lavezzolo. Account Team: Alicia Aranda. Client Representatives: Andrea Comella, Darhyen Melgar, Alejandra Garate. Country: Spain. Category: Transportation, travel, and tourism.